Resubscribe and Unsubscribe

SendFox lets you manually resubscribe or unsubscribe a contact right from your Contacts page. Here’s how each action works and what happens to the contact.

Resubscribe a contact

1. From the top nav, open Audience → Contacts.
2. Find the contact, open the dropdown menu next to them, and choose Resubscribe.
3. Confirm in the pop-up. The contact is moved back to subscribed.

Important: only resubscribe someone who has given you permission. Resubscribing a contact without their consent can violate anti-spam and privacy laws (such as GDPR). SendFox is not liable for resubscribing contacts without consent.

Unsubscribe a contact

1. Open Audience → Contacts.
2. Open the dropdown menu next to the contact and choose Unsubscribe.
3. Confirm in the pop-up.

Unsubscribing does not delete the contact — they stay on the list marked as Unsubscribed and simply won’t receive emails. To remove them entirely, choose Delete from the same dropdown.

Troubleshooting

Can I resubscribe a contact that bounced?

• No. Never resubscribe an address that has hard-bounced — it harms your deliverability. See Understanding contact types.

I unsubscribed someone but they’re still on my list

• That’s expected — unsubscribing keeps the record. Use Delete to remove the contact completely.

Questions? Reach the SendFox team through the Help Center.

Frequently asked questions

What’s the difference between unsubscribing and deleting?

Unsubscribing keeps the contact on your list as Unsubscribed; deleting removes them from your account entirely.

Do I need permission to resubscribe someone?

Yes — always have the contact’s consent before resubscribing them.