How do I personalize SendFox emails with personalization tags?

Personalize a SendFox email by typing @ in the editor and picking First name, Email or another field; reuse your own text via Settings → Variables. Every plan.

Personalization tags drop each contact’s own details — like their first name — into an email automatically, so every message feels one-to-one. Personalization tags and variables work on every plan, including Free.

Not the same as contact tags. Personalization tags are placeholders that print a contact's own details inside an email. Contact tags are colored labels you put on people to group them. Different features — this article is about the placeholders.

Which personalization tags does SendFox have?

SendFox includes these tags out of the box:

{{contact.email}} — inserts the contact’s email address
{{contact.first_name}} — inserts the contact’s first name
{{contact.last_name}} — inserts the contact’s last name
{{contact.referrer_url}} — inserts the contact’s own referral link to your primary Smart Page (blank if you don’t have a primary Smart Page)
{{contact.referral-hub-url}} — inserts the link to the contact’s referral hub page
{{contact.referral_count}} — inserts how many people the contact has referred
{{contact.referral_prizes}} — inserts your list of referral prizes
{{contact.confirmation_url}} — inserts the unique URL a contact clicks to confirm their subscription
{{unsubscribe_url}} — inserts the unsubscribe link

The three referral tags aren’t in the editor’s personalization menu, so type them into your email. See How does the SendFox subscriber referral program work?

How do I insert a personalization tag?

You add personalization tags right inside the email editor — no need to type them by hand:

Type @ where you want the tag to go, then pick a field from the menu.
Or type / to open the editor’s command menu and choose a personalization field.
Or click Personalization in the side panel (under SendFox) to open Insert personalization.

The menu lists First name, Last name, Email, Confirm URL, Referrer URL, and Unsubscribe URL. Select one and SendFox inserts the matching tag for you.

How do I set a fallback value?

If a contact is missing a field — say they have no first name on file — you can show a default word instead, using the “pipe” symbol:

{{contact.first_name | there}} displays the contact’s first name, or there if no first name exists (for example, “Hi there,”).

How do I reuse my own text with variables?

Variables hold a value you reuse across emails, such as a date, a link or a price. Go to Settings → Variables, click New variable, enter a Name and a Value, then click Save variable.

Insert a variable with @ or / like any other tag, or from Your variables under the side panel’s Personalization. It appears as a tag like {{global.name}} and takes the same fallback, for example {{global.name | soon}}. Change a value and every email that uses it updates on its next send; sent emails don’t change. If you delete a variable, emails still using its tag show it as blank.

Troubleshooting

A tag shows up blank

The contact doesn’t have that field filled in. Add a fallback value with the pipe symbol so something always appears.
Double-check the tag spelling and the double curly braces, e.g. {{contact.first_name}}.

How do I check tags before sending?

Send yourself a test email to confirm the tags resolve the way you expect (see how to create and send an email). A test address with no first name shows your fallback.

Still stuck? Browse the SendFox Help Center or email support@sendfox.com.

Frequently asked questions

Can I use a contact’s custom field in an email?

No. Custom contact fields collect extra details on your forms (see how to add custom fields to your SendFox forms), but they can’t be inserted into an email. For text you reuse across emails, use Settings → Variables.

Can I use tags in the subject line?

Yes — personalization tags and variables work in the email body and the subject line. Send a test to confirm the result.