Personalization tags

Personalization tags let you drop each contact’s own details — like their first name — into an email automatically, so every message feels one-to-one.

Default personalization tags

SendFox includes these tags out of the box:

• {{contact.email}} — inserts the contact’s email address
• {{contact.first_name}} — inserts the contact’s first name
• {{contact.last_name}} — inserts the contact’s last name
• {{contact.referrer_url}} — inserts the contact’s referrer URL
• {{contact.confirmation_url}} — inserts the unique URL a contact clicks to confirm their subscription
• {{unsubscribe_url}} — inserts the unsubscribe link

Where to find and insert them

You add personalization tags right inside the email editor — no need to type them by hand:

• Type @ where you want the tag to go, then pick a field from the menu.
• Or type / to open the editor’s command menu and choose a personalization field.

The menu lists First name, Last name, Email, Confirm URL, Referrer URL, and Unsubscribe URL. Select one and SendFox inserts the matching tag for you.

Set a fallback value

If a contact is missing a field — say they have no first name on file — you can show a default word instead, using the “pipe” symbol:

{{contact.first_name | there}} displays the contact’s first name, or there if no first name exists (for example, “Hi there,”).

Troubleshooting

A tag shows up blank

• The contact doesn’t have that field filled in. Add a fallback value with the pipe symbol so something always appears.
• Double-check the tag spelling and the double curly braces, e.g. {{contact.first_name}}.

I want to check it before sending

• Send yourself a test email to confirm the tags resolve the way you expect.

Need more help? Reach us through the Help Center.

Frequently asked questions

Can I personalize with my own custom fields?

SendFox also supports custom contact fields for collecting extra details. See Can I add custom fields to my form?

Can I use tags in the subject line?

Yes — personalization tags work in the email body and subject. Send a test to confirm the result.