How to resend an email to non-opens?

Didn’t everyone open your last email? You can resend it to just the people who didn’t open it — often with a fresh subject line — in a couple of clicks.

Resend to non-opens

  1. Open Emails and click the sent campaign you want to resend.
  2. Open its opens (the email’s open stats/report).
  3. Click Resend to Non-Opens.
  4. SendFox starts a new email pre-targeted to the people who didn’t open the original. Tweak the subject line (a new one often lifts opens), review the recipients, and send.

Because it’s a fresh send, you keep your original campaign’s stats intact and only reach the contacts who missed it the first time.

Alternative: Advanced Search

You can also build the audience yourself: on the Contacts page, use Advanced Search, set the filter to Non-Opened for the campaign, run the search, and email that segment. See organizing and analyzing contacts.

Troubleshooting

I don’t see the option

  • Make sure the campaign has actually been sent — open data (and the resend option) only exist for sent emails.

Should I change anything before resending?

  • Change the subject line so it doesn’t look identical to the email they already received — it usually improves opens.

Need help? Reach us through the Help Center.

Frequently asked questions

Does resending mess up my original stats?

No — the resend is a separate email, so your first campaign’s stats stay intact.

Who gets the resend?

Only contacts who didn’t open the original campaign.

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