Why are my emails not being sent to everyone on my list?

There are three potential reasons why your emails are not being sent to everyone on your list:

1. The checkbox "send to active subscribers only" in your email editor was checked before sending the email. When the box "send to active subscribers only" is checked, this means that your email will only be sent to new subscribers and subscribers that opened your emails in the last 90 days. Make sure that this box is unchecked in your next email send so that your emails go out to everyone on your list.

2. Your list contains contacts that are unconfirmed. All SendFox accounts except those on the empire add-on subscription have a compulsory double opt-in. This means that your subscribers need to confirm their subscription before they receive emails from you. If you have unconfirmed subscribers in your list, they will not be sent your emails. You can view all unconfirmed subscribers by going to the Contacts page, clicking View all, and selecting Unconfirmed Contacts. 

3. Your SendFox account is optimized. If one of your previous email campaigns had an open rate significantly lower than industry benchmarks or a bounce rate 3x higher than industry standards, your account will be optimized. There are more details about Optimization mode here.

If you have any questions, feel free to reach out to our Support team at support@sendfox.com